Privacy Policy
Last updated: August 2026
This Privacy Policy explains how Fendt-Caravan GmbH
processes personal data when you use the NEXT website. It also explains
your rights and how you can exercise them.
1. Data controller
The data controller responsible for the processing of personal data on this website is:
Fendt-Caravan GmbH
Gewerbepark Ost 26
86690 Mertingen
Germany
Telephone: +49 (0) 9078 9688-0
Email: info@fendt-caravan.de
2. Data Protection Officer
Our Data Protection Officer can be contacted at:
Fendt-Caravan GmbH
Data Protection Officer
Gewerbepark Ost 26
86690 Mertingen
Germany
Email: datenschutz@fendt-caravan.de
You may contact
our Data Protection Officer directly with any questions regarding data protection and the exercise of your rights.
3. General information on data processing
3.1 Legal bases
We process personal data only where there is a legal basis for doing so. Depending
on the nature of the processing, the following legal bases may apply in particular:
– Article 6(1)(a) of the GDPR, where you have consented to the processing;
– Article 6(1)(b) of the GDPR, where processing is necessary for the performance of a contract or for
the implementation of pre-contractual measures;
– Article 6(1)(c) of the GDPR, where we are subject to a legal obligation;
– Article 6(1)(f) of the GDPR, where processing is necessary for the purposes of our legitimate interests
or those of a third party, and your interests, fundamental rights and
freedoms do not override those interests.
Where information is stored on your device or information
already stored there is read, the lawfulness of such processing is also governed by Section 25 of the TDDDG. Storage and access requiring
consent are carried out on the basis of Section 25(1) of the TDDDG. Storage and access that are technically essential
take place on the basis of Section 25(2)(2) of the TDDDG.
3.2 Recipients and service providers
Personal data is only provided to those parties that require it to fulfil the respective purposes
. These may include affiliated companies, trading partners, technical service providers,
hosting providers, communications service providers and other providers commissioned by us.
We engage service providers who process personal data exclusively in accordance with our instructions as data processors.
Where recipients process data on their own responsibility
, they are named in the relevant section or are identified from the form or service you
use.
3.3 Retention period
As a general rule, we only store personal data for as long as is necessary for the respective
purpose. Once the purpose no longer applies, the data will be deleted or anonymised,
provided that no statutory retention obligations, ongoing contractual relationships,
evidence of consent or other legal grounds require further storage.
Where specific retention periods have been set for individual processing operations, these
are set out below or in the detailed information
accessible via the privacy settings.
4. Hosting and server logs
The NEXT website is hosted by the following service provider:
[k:i] GmbH
Neubergstraße 30 a
97072 Würzburg
Germany
When the website is accessed, the web server automatically processes technical access data. This
may include, in particular, the IP address, the date and time of the visit, the page or
file accessed, the volume of data transferred, the previously visited page, browser type, browser version,
operating system, device type and notifications regarding successful or failed access attempts.
This processing is necessary to provide the website, ensure
its stability and security, detect technical errors and prevent unauthorised access.
The legal basis is Article 6(1)(f) of the GDPR. Our legitimate interest lies in ensuring the
secure, stable and functional provision of the website. The technically necessary
access to information on the end device is carried out on the basis of Section 25(2)(2) of the German Telecommunications Data Protection Act (TDDDG).
The log data is deleted as soon as it is no longer required for operation, security and error analysis
. It is only stored for a longer period if there are specific indications of
a security incident or if the data is required to establish, exercise or defend
legal claims.
5. Cookies and similar technologies
Our website uses cookies and similar technologies. These include, in particular
, local storage technologies, scripts, web beacons, device identifiers and other methods through which
information can be stored on or retrieved from your device.
We use technologies that are technically essential insofar as they are necessary to provide the
website and its functions that you have expressly requested. Access to your
device in this regard is based on Section 25(2)(2) of the TDDDG. Any subsequent
processing of personal data is generally based on Article 6(1)(f)
of the GDPR.
Technologies for statistics, advertising, audience measurement and external media are only activated once you have consented to the respective processing.
The legal bases are Article 6(1
)(a) of the GDPR and Section 25(1) of the TDDDG.
You can view the services currently in use, their respective purposes, and the names and durations of
the cookies or similar identifiers used at any time in the
website’s privacy settings. There, you can also amend or withdraw any consent you have given, with
effect for the future.
6. Consent management with Usercentrics
To query, manage and document your consent decisions, we use the
service provided by:
Usercentrics GmbH
Sendlinger Straße 7
80331 Munich
Germany
Usercentrics records which services or categories you have consented to or
objected to. In particular, the following may be processed: a consent identifier, your selection, the date
and time of the decision, language settings, browser and device information, the IP
address and the version of the consent configuration used.
The purpose of this processing is to implement your selection technically and to be able to provide evidence of the consents
given. The legal basis is Article 6(1)(c) of the GDPR in conjunction with Article 7
(1) of the GDPR, and, in addition, Article 6(1)(f) of the GDPR. Our legitimate interest lies
in the legally compliant and user-friendly management of the services provided.
Storing your selections on your device is necessary so that they can be taken into account when you visit the site again
, and is carried out on the basis of Section 25(2)(2) of the TDDDG.
The specific retention period is set out in the privacy settings. You may change or withdraw your
selection there at any time.
7. Contact
7.1 Contact forms
If you contact us via a form, we will process the information you have entered.
Depending on the form, this may include, in particular, your name, contact details, company, address,
details of a vehicle, the content of your message and technical details relating to the submission of the
form.
The processing is carried out to deal with your enquiry and for any follow-up questions. If your enquiry relates
to a contract or pre-contractual measures, the legal basis is Article 6(1)(b
) of the GDPR. In other cases, the processing is carried out on the basis of Article 6(1
)(f) of the GDPR. Our legitimate interest lies in the proper handling
of incoming enquiries. Where consent is sought in individual cases, the legal basis is Article 6(1)(a
) of the GDPR.
The data will be deleted as soon as the enquiry has been fully processed and there are no
statutory retention obligations, ongoing contract negotiations or other legal
grounds requiring further storage.
7.2 Contact by email, telephone or fax
If you contact us by email, telephone or fax, we will process the personal data transmitted
in this way in order to deal with your enquiry. The legal basis is Article 6(1)(b)
of the GDPR, insofar as the enquiry serves to initiate or perform a contract. In all
other cases, processing is carried out on the basis of Article 6(1)(f) of the GDPR.
The data will be deleted as soon as the enquiry has been fully processed and there are no
statutory retention obligations or other legal grounds preventing this.
8. Dealer locator and dealer enquiries
We provide a dealer locator on our website. The dealer data
and functions required for this are integrated via a technical
application provided by Fendt-Caravan GmbH. When the page is loaded, technically necessary access data – in particular
the IP address, browser and device information, as well as the date and time of the request, may be transmitted to the systems used to
operate this service.
When carrying out a search,
the search and location details you enter may be processed in order to display suitable dealers. The legal basis for this is Article 6(1)(f) of the GDPR. Our
legitimate interest lies in enabling prospective customers to easily search for suitable
dealers.
If you submit an enquiry via the dealer locator, we will process the details entered in the form
and forward them to the retail partner selected in the form or responsible for the enquiry
. The specific recipient is indicated in the relevant form or
by the dealer displayed. The processing is carried out for the purpose of taking the pre-contractual measures you have requested
, on the basis of Article 6(1)(b) of the GDPR.
The relevant trading partner generally processes the data transmitted to them for the purposes of further consultation,
preparing quotations and communication under their own responsibility under
data protection law. IT service providers commissioned by us may be used for the technical provision of the Dealer Finder and the transmission of the
enquiry.
Enquiries stored by us are deleted as soon as processing is complete and there are no
statutory retention obligations, ongoing contract negotiations or other legal
grounds requiring further storage.
9. Newsletter via CleverReach
You can subscribe to our newsletter on our website. We use the services of the following provider to manage and send
the newsletter:
CleverReach GmbH & Co. KG
Schafjückenweg 2
26180 Rastede
Germany
When you subscribe, we process your email address and, where applicable, any other data you
provide voluntarily. Subscription takes place via the double opt-in procedure. After signing
up, you will receive an email in which you must confirm your subscription. Only after this
confirmation will your address be added to the active mailing list.
To document the registration, the time and IP address of the registration
and confirmation, as well as technical details of the registration process, may be stored.
The legal basis for sending the emails is your consent in accordance with Article 6(1)(a) of the GDPR. The
registration process is documented to fulfil our obligations to provide evidence under Article 6
(1)(c) of the GDPR in conjunction with Article 7(1) of the GDPR, and additionally on the basis of
Article 6(1)(f) of the GDPR.
Provided you have given your separate consent to this during registration, we may carry out a personalised
analysis to determine whether a newsletter has been opened and which links contained therein have been accessed
. In particular, the time, IP address, browser and device information
, as well as the content accessed, may be processed for this purpose. Processing is carried out on the basis of your
separate consent pursuant to Article 6(1)(a) of the GDPR and, where a tracking pixel or comparable technology
is used on the end device, additionally on the basis of Section 25(1)
of the TDDDG.
Consent to the measurement of performance involving personal data is voluntary and may be withdrawn independently of your
newsletter subscription. Without such consent, no
personal analysis of opens and clicks will take place; aggregated statistics that do not relate to individual
recipients remain possible.
You may withdraw your consent to receive the newsletter at any time via the unsubscribe link in each
newsletter or by sending us a message. Once you have unsubscribed, your data
will be removed from the active mailing list. The email address may subsequently be stored on a block list
to ensure that no further newsletters are sent
to that address. Storage on the block list is based on Article 6(1)(f) of the GDPR.
Records of consent are retained for as long as is necessary to fulfil statutory
obligations to provide evidence or to defend against potential claims. CleverReach
processes the data as a service provider engaged by us.
10. Web analytics with Matomo
Subject to your consent, we use the web analytics software Matomo. The Matomo instance is
self-hosted and operated on systems belonging to IONOS SE:
IONOS SE
Elgendorfer Straße 57
56410 Montabaur
Germany
Matomo helps us to understand how our website is used, to identify
technical issues and to improve our service. In particular, the following data may be processed:
– IP address;
– pages and files accessed;
– date and time of access;
– previously visited page and campaign information;
– browser type, browser version, operating system and device type;
– screen resolution and language settings;
– approximate geographical location;
– interactions with the website.
Matomo uses first-party cookies, in particular the identifiers _pk_id, _pk_ses and _pk_ref.
The respective purposes and current retention periods are set out in the privacy settings
. The cookies and Matomo tracking are only activated once you have given your consent in the
‘Statistics’ category.
The legal basis is Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG. The IP address may be transmitted in full to the Matomo server during
the technical transmission process. It is processed exclusively for
the provision and analysis of the service, as well as to ensure technical security
.
The personal or pseudonymous
usage data stored in the Matomo instance and the associated server logs are generally deleted after 30 days,
unless longer storage is required to investigate a security incident or to defend against
legal claims. Aggregated analyses may be stored for longer if they no
longer contain any personal references.
As Matomo is self-hosted, the analytics data is not transmitted to the provider of the Matomo software solely through the use of
the software. IONOS processes technical data as
part of the hosting service.
You may withdraw your consent at any time via the privacy settings with effect for the future
.
11. Matomo Tag Manager
We use the Matomo Tag Manager to centrally manage
scripts and services on our website and to execute them in accordance with your consent decision.
The Tag Manager does not create its own usage profiles solely on the basis of its management function.
However, it can be used to integrate services that process personal data.
Any tag requiring consent is therefore only triggered once you have consented to the category designated for the service in
question. Statistics tags are only activated after consent
has been given for ‘Statistics’, marketing tags only after consent has been given for ‘Marketing’, and external media only
after the relevant consent has been given.
A subsequent withdrawal of consent prevents further calls to the tags in question. The legal bases for
tags requiring consent are Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG.
12. Meta Pixel and Meta Ads
Subject to your consent, we use advertising and analytics services provided by:
Meta Platforms Ireland Limited
, Merrion Road
, Dublin 4, D04 X2K5
, Ireland
These include, in particular, the Meta Pixel, the measurement of conversions, and functions for
optimising and targeting adverts on Facebook and Instagram. These
services enable us to determine whether users have arrived at our
website via an advert placed by us and have carried out actions specified by us whilst there.
In particular, the following data may be processed: the IP address, the date and time of the page visit, pages visited
, referrer address, browser and device information, cookie and device identifiers, the
association with an advertising campaign, and events defined by us, such as the
use of the dealer locator.
We do not transmit form content, freely entered message texts, or names, email addresses and
telephone numbers to Meta as separate event parameters. The
technical configuration is designed in such a way that form entries and directly identifying
contact details are not part of the Meta events defined by us.
The Meta Pixel is only loaded once you have given your consent to the ‘Marketing’ category.
The legal bases are Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG.
Meta may combine the data transmitted with other data that Meta is already
processing. This may apply in particular if you are logged in to Facebook or Instagram.
Depending on the specific campaign, the data may be used for conversion tracking,
reach measurement, ad optimisation, as well as for creating target audiences and for
remarketing.
We are jointly responsible with Meta
Platforms Ireland Limited for the collection and transmission of certain event data to Meta. Meta
is generally responsible for the subsequent processing of the data.
Processing may also be carried out by Meta Platforms, Inc. in the United States. Provided
that Meta Platforms, Inc. is validly certified under the EU-US Data Privacy Framework and the
processing in question is covered by the certification, the transfer takes place on the basis
of the European Commission’s adequacy decision. Where this basis does not
apply, other appropriate safeguards, in particular standard contractual clauses,
may be used.
The campaign and event data available in our Meta advertising account will be processed for as long
as is necessary to analyse and manage the respective campaign. We have only limited influence over any
storage by Meta beyond this period.
You may withdraw your consent at any time via the privacy settings.
13. Social Wall with Curator.io
On our website, subject to your express consent, we display selected content from
our social media profiles in the form of a social wall. For this purpose, we use the
Curator.io service, which operates publicly under the name ‘Curator Group’. You can contact the
provider at support@curator.io.
The social wall will not load without your consent. Instead, a notice or a
placeholder image will be displayed. Only once you have given your consent will your browser establish a connection to
Curator.io and, where applicable, to the social networks or
media services used in the social wall.
When the Social Wall is loaded, the following data in particular may be processed: the IP address, the date and time of the request, the
page accessed, the previously visited page, browser and device information, as well as technical
data relating to the request and interaction. In addition, publicly accessible social
media content is displayed. This may include usernames, profile pictures, text, images, videos and
other publicly visible information.
According to its published information, Curator.io uses, amongst other things, interfaces provided by Meta
, Google and YouTube to display content in embedded widgets. As
a result, additional data may be transmitted to the respective platform operators.
Processing takes place on the basis of your consent in accordance with Article 6(1)(a) of the GDPR and,
insofar as information is stored on or read from your device, additionally on
the basis of Section 25(1) of the TDDDG.
When using Curator.io, processing outside the European Union and the
European Economic Area – in particular in the United States or other
third countries – cannot be ruled out. Where no
adequacy decision or other suitable safeguard exists for the relevant recipient, the transfer
takes place solely on the basis of your explicit consent in accordance with Article 49(1)(a) of the GDPR.
Data protection standards in third countries may be lower. In particular, foreign
authorities may access data under the conditions applicable there, and it may be more difficult to enforce
your data protection rights. Consent is voluntary. The remaining content and
functions of the website can also be used without the Social Wall.
You may withdraw your consent at any time via the privacy settings. Once consent
has been withdrawn, no further content will be loaded via Curator.io. We have only limited control over data that was already transferred to Curator.io or other recipients prior to the withdrawal
of consent.
The retention period depends on the respective purpose of processing and the provider’s
guidelines.
14. Embedded YouTube videos
Videos from the YouTube platform may be embedded on individual pages. The provider for users in
the European Economic Area is:
Google Ireland Limited
Gordon House
Barrow Street
Dublin 4
, Ireland
When you visit a page containing a YouTube video, no connection to YouTube
is initially established. Instead, a locally hosted preview image or a notice is displayed. The
YouTube player is only loaded once you have consented to playback.
We use YouTube’s enhanced privacy mode. This reduces certain
personalisation features, but does not
completely rule out the processing of personal data by Google.
When loading and playing a video, the following data in particular may be processed: your IP address, browser and
device information, the page you have visited, the date and time, information about playback
and interactions, as well as cookies and other identifiers. If you are logged into a
Google or YouTube account, Google may, where applicable, associate your visit with your account
.
The legal basis for this is your consent in accordance with Article 6(1)(a) of the GDPR and Section 25(1) of the TDDDG.
Processing may also be carried out by Google LLC in the United States. Insofar as Google
LLC is validly certified under the EU-US Data Privacy Framework and the processing in
question is covered by the certification, the transfer takes place on the basis of
the European Commission’s adequacy decision. Where this legal basis does not
apply, other appropriate safeguards, in particular standard contractual clauses,
may be used.
You may withdraw your consent at any time via the privacy settings.
15. Data transfers to third countries
When using certain services, personal data may be transferred to
recipients outside the European Union and the European Economic Area.
Such transfers shall only take place in accordance with the conditions set out in Articles 44 et seq. of the GDPR. The basis
for this may include, in particular, an adequacy decision by the European Commission, valid
certification of the recipient under the EU-US Data Privacy Framework, the conclusion of
the European Commission’s standard contractual clauses, or another safeguard permitted
under the GDPR.
Where we rely on the EU-US Data Privacy
Framework for a transfer to the United States, this applies only to the extent and for as long as the relevant recipient is
validly certified and the processing in question is covered by the certification. If a basis for transfer ceases to apply
, the transfer will be suspended or based on another permissible basis
.
In the exceptional cases provided for by law, a transfer may take place following your explicit
consent in accordance with Article 49(1)(a) of the GDPR. In this case, you will be informed of the potential risks of the transfer before giving your
consent.
16. Your rights
Subject to the statutory requirements, you have the following rights in particular:
– Access to the personal data we process;
– Rectification of inaccurate or incomplete data;
– Erasure of personal data;
– Restriction of processing;
– Data portability;
– Objection to certain processing activities;
– Withdrawal of consent;
– Lodging a complaint with a data protection supervisory authority.
To exercise your rights, you may contact us or our Data Protection Officer
.
16.1 Withdrawal of consent
You may withdraw any consent you have given at any time with effect for the future. Consent
for cookies, analytics, marketing and media services can be amended or withdrawn via the privacy settings, which are permanently
accessible on the website. The lawfulness of
any processing carried out prior to the withdrawal remains unaffected.
16.2 Right to object
Where processing is carried out on the basis of Article 6(1)(e) or (f) of the GDPR, you have the
right to object to such
processing at any time on grounds relating to your particular situation.
If personal data is processed for direct marketing purposes, you may object to such
processing at any time. Following your objection, the data
in question will no longer be used for direct marketing.
16.3 Right to lodge a complaint
You have the right to lodge a complaint with a data protection supervisory authority. The supervisory authority responsible for Fendt-Caravan
GmbH is:
Bavarian State Office for Data Protection Supervision
Promenade 18
91522 Ansbach
Germany
17. Security of processing
We take appropriate technical and organisational measures to protect personal
data against loss, alteration, unauthorised disclosure and unauthorised access.
Our website uses TLS encryption. You
can usually recognise an encrypted connection by an address beginning with ‘https’ and the padlock icon in your browser. Despite appropriate security measures, data transmission
over the internet cannot be completely
protected against all risks.
18. Amendments to this Privacy Policy
We will update this privacy policy if there are changes to the services used, the
data processing activities or the legal requirements. The current version published on this
website shall apply.
Last updated: August 2026